Ramblings on Super Bowl and PASS

Super Bowl 2009

As many of you know, I’m a DBA at GoDaddy.com, which had 2 commercials in this year’s Super Bowl. If you saw the commercials during the game or went to our website for the “internet only” versions, let me know; I have no control over the content of the ads, but I’m still interested in your opinions. But comments on ad content aside, the commercials continue to prove very effective for driving traffic to our website and, in turn, generating income. (Don’t believe me? Read this and this article on finance.yahoo.com).

We typically get some pretty large spikes the minutes immediately following a commercial airing, and this year was no exception! We spent quite a bit of time throughout the year tuning our systems to support Super Bowl traffic, especially in the few weeks preceding the big game. By all accounts, this year’s efforts have paid off; our database servers exceeded expectations. I don’t think I’m allowed to go into specifics, but I can mention some server stats. During the spikes, my primary server reached 27k transactions per second, no timeouts, and very good response times. In fact, I estimate we decreased our recovery time by around 80% compared to last year.

Why do I mention all of this? Well, there’s the bragging aspect, of course 🙂 . But more importantly, I bring it up to give credence to some of the performance tuning articles I’ve written in the past, like:

Keep in mind, there’s rarely a “magic bullet” for performance tuning, and what worked for me may not work for you. If you have any questions, please feel free to leave me a comment or send me an e-mail, and I’ll do my best to respond.

If you’re interested in more information on effective performance tuning, make sure to check out the Performance Tuning Section on SQLServerPedia.com.


I’ve been pleasantly surprised with the number of inquiries I’ve received regarding the I380 PASS Chapter (serving the East Iowa area of Cedar Rapids and Iowa City), so I’ll continue to post updates to my blog.

As I’ve mentioned before, we’re now officially a PASS Chapter, and we’re currently in the planning stages of our first meeting. We have one confirmed key sponsor, Quest Software (woot!), and we’re speaking with a couple of other possible sponsors. Side note: if you’re interested in sponsoring our group, I’d love to hear from you! E-mail me at michelle @ sqlfool dot com.

We’re currently planning to have meetings on the second Tuesday of every month, with our first meeting on Tuesday, March 10th 2009. We have a confirmed speaker but not a confirmed topic, and we’re actively working on a meeting location. Please keep in mind that all of these details are subject to change. 😉

If you’re in the area and would like to attend, or know someone who should attend, please drop me a line!

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2 Responses to Ramblings on Super Bowl and PASS

  1. Mike Walsh says:

    Hey Michelle –

    Great news! Sounds like a success and efforts paid off. Great traffic and handling. So far I have not been displeased with Godaddy for my hosting and feel response rates are normally pretty happy for me when I am working with the site interfaces.

    Keep up the good work and if you can ever blog more about specifics as far as traffic, architecture, etc. I’d love to read it.

  2. Pingback: Letter to the Editors & Contributors | SQLServerPedia

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